Long Tail: Why the Future of Business Is Selling Less of More

Title: Long Tail: Why the Future of Business Is Selling Less of More Author: Chris Anderson ISBN: 9781401302375 Publisher: Hyperion Published: 2006 Binding: Hardcover Language: English Condition: Used: Near Fine A 1629435 Publisher Description: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want