Digital Marketing [Paperback] 7e by Dave Chaffey

Product details Brand New Paperback: 576 pages Publisher: Pearson; 7 edition (28 Jan. 2019) Language: English ISBN-10: 1292241578 ISBN-13: 9781292241579 Product Dimensions: 19.5 x 3.3 x 26.5 cm    Description Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.Readers will learn best practice frameworks for devel