Digital Marketing [Paperback] 8e by Dave Chaffey

Product details Brand New Publisher ‏ : ‎ Pearson; 8th edition (9 Mar. 2022) Language ‏ : ‎ English Paperback ‏ : ‎ 560 pages ISBN-10 ‏ : ‎ 129240096X ISBN-13 ‏ : ‎ 9781292400969 Description Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today.The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion opti