Focus Group Strategies to Connect with Today’s Jurors - Live Webinar

Focus groups are the not-so-secret weapon of successful trial preparation. There is perhaps no better way to gauge the strengths and weaknesses in your case, identify potential juror biases, and mold your strategy for a successful verdict. With evolving technology—and an increasingly tense political climate—focus groups now offer invaluable insights into real-time microtrends and juror preferences. Join trial attorneys Maxey Marie Scherr and John Camillus as they share current trends in jury consulting, as well as how the current political climate can shape juror behavior. Whether you're seeking to hone your messaging, refine your voir dire, or simply get a sneak peek at your potential jury’s reactions, this webinar provides practical, actionable guidance you can apply immediately.               Topics covered will include: How focus groups serve as a mock jury to test arguments, uncover hidden biases, and gauge emotional responses before trial Strategies for refining case messaging,