Using Decision Science in the Courtroom - On Demand

Join esteemed trial attorney, R. Rex Parris as he discusses how to effectively persuade a judge or jury to compensate your client for all of their losses. Parris has achieved outstanding results in the courtroom over the span of his career—he obtained the first million-dollar verdict in California’s Kern County as a young lawyer and, years later, obtained a historic, record-breaking defamation jury verdict in Los Angeles for $370,000,000. In between, Parris has obtained dozens of seven-, eight- and nine-figure verdicts and settlements. Parris’s success is hardly happenstance—he prepares every case for trial using the latest science in persuasion skills. Everything from metaphor choices, word selection, and visuals are tested and re-tested before each trial. Parris has spent over 30 years studying cognitive science and finding innovative ways to bring this science to the courtroom. During this webinar, Parris will demonstrate how persuasion is not a competition, but a science. Parris be