Using Decision Science to Write Your Demand Letters - On Demand

  Learn from the lawyer Rick Friedman calls “the greatest demand writer” he knows. A partner at Friedman Rubin Trial Lawyers, Sean Gamble specializes in traumatic brain injury cases and frequently works with lawyers across the country. Over the course of his career, he’s been involved in a range of cases from medical malpractice and nursing home neglect and abuse to insurance bad faith, toxic exposure, aviation law, and more. In this video, Sean demonstrates how you can use decision science and compelling frames and language to increase the effectiveness of your demand letters. Sean covers a range of topics, including: How the Defense Uses Emotions against Our Clients Using Moral Foundations in Writing Your Demand Letters Why You Need a Clear Moral Narrative in Your Demand Letters Common Problems with Demand Letters Using Statistics in Demand Letters to Demonstrate the Defendant’s Threat to the Community The Practical Application of Moral Arguments in a Demand Letter Using Moral Foun