Winning Before Beginning: Creating the Language of Your Case

In this 110 minute interview and Q&A with Keith Mitnik, the author of Don’t Eat the Bruises and senior trial counsel for Morgan & Morgan, shares the pretrial strategies he uses to help win cases before he even steps into a courtroom.  Expanding upon material he discusses in Winning at the Beginning, Mitnik argues that choosing specific, impactful words to use throughout trial illuminates your argument and gives your case a powerful foundation the jury will remember and continuously come back to.  Mitnik discusses how to highlight the key points of conflict within your case that show why you’re right and the defense is wrong. He explains the necessary steps to this process: Pick the perfect words and key phrases Resurrect recognizable phrases that will make major points in your lawsuit Craft winning questions Mitnik provides anecdotal evidence from various auto accident and medical malpractice cases where a simple turn of phrase or the addition or omission of a word made his a