2021 Marketing Report of AEC Firms
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Business & Industrial / Advertising & Marketing

2021 Marketing Report of AEC Firms

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Participate in any survey and save. Click here to participate.  DETAILS Zweig Group's 2021 Marketing Report of AEC Firms is a benchmarking and advisory guide to industry firm marketing activities, budgets, marketing department organization, staffing levels, compensation, and investments in marketing systems and infrastructure. This report also has statistics on proposal activity, hit rates, and other useful analytics. The data for this report was collected from an online survey of AEC industry marketing professionals and those in leadership roles. The topics covered in this comprehensive report are: Marketing staff:  This section presents data on marketing departments at firms of different sizes/types, along with experience, education, compensation, and expectations and sales goals for various marketing related job roles. Proposals & sales: A full breakdown of proposal actives and hit rates by firm type, size, location, and other factors. Marketing systems: This section has

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