2022 Marketing Report of AEC Firms

Interested in contributing or want participant pricing? Click here.  "Marketing spending took a hit during COVID, but it's increasing - spending hit a median of 3.7% of NSR this year." Release date: October 14, 2022 We are currently gathering data for 2023.  Click here to participate.   Zweig Group's 2022 Marketing Report of AEC Firms is a benchmarking and advisory guide to industry firm marketing activities, budgets, marketing department organization, staffing levels, compensation, and investments in marketing systems and infrastructure. This report also has statistics on proposal activity, hit rates, and other useful analytics. The data for this report was collected from an online survey of AEC industry marketing professionals and those in leadership roles. The topics covered in this comprehensive report are: Marketing staff:  This section presents data on marketing departments at firms of different sizes/types, along with experience, education, compensation, and expectations